Five Printable Business Promotions Every Small Biz Owners Should Use

Most small business owners want to save money yet... they want to promote their brand in big ways. Usually, this means taking out local ads which cost a lot. Well, we've got something you can do in-office, for cheap.

Here are five ways you can promote your business using just your printer.

These are cost-effective, smart choices for advertising and promoting your business. All you really is a printer, the internet and a bit of spare time. Take a look at these cheap printable options to see what would work best for you.

1. Business Cards

Many programs have built-in templates for building your personal cards.

You may want to find a thicker paper to use with your printer for this project. It’s a very cheap way to ensure you have great cards for your customers.

You can find tutorials, templates, and ideas online for do-it-yourself business cards. You'll also find tons of information on how to effectively design and print them.

2. Flyers

Printing your own flyers will allow you to reach more people in a very cost-effective way. There are numerous ways to distribute them, which is a big reason they’re so useful.

Using a flyer template, you’ll have a large amount of space to both promote and showcase your brand. At the same time, you can spice up your flier and add an incentive for keeping the flier around, like a discount or coupon code. This increases the chances that they’ll engage with your business.

Programs like HP Creative Studio and Microsoft word have templates you can use to create your fliers.

3. Postcards

Making postcards for promotion is a very cheap way to advertise your business and services, even for a very small business. They’re very straight-forward and to the point.

Typically, postcards are small and reading one requires little effort from the customer/potential customer. You’ll want to use printer paper that’s a bit thicker than standard paper.

Microsoft Word has a standard 4×6 business postcard template you can use to create your postcard and print as needed from there.

4. Newsletters

Newsletters are still effective!

In theory, it’s thought that people are more apt to read something if it comes to them directly in the mail, vs. email.

Printing your own newsletters can save you both money and time.

Try printing your newsletters and send them to your target audience via Postal Service. If you’re advertising a new service or special event, you could distribute the newsletter to local residences and in public places.

5. Brochures

Printing your own brochures is easy and it’s a great way to get your companies information in as many hands as possible.

In a brochure, you want to make sure to include some eye-catching images and text that grabs the customer. Almost any small business could use a brochure as a tool for promotion.

Leave them in local areas, have them put into a newspaper or hand them out the old fashioned way — going door-to-door with them.